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The 10 Most Influential Internet Marketers (Part 2)

  • April 23, 2014 at 10:04 am

This article is Part 2 of a subjective list of the ten most influential Internet marketers. Like in part 1, I could have easily included more than ten marketers, but I had to draw the line somewhere. So, once again, if you don’t see your favorite Internet marketer on the list, please don’t be offended. I purposely excluded individuals who are known primarily for one particular talent. For example: Copywriting and SEO.Instead, I wanted to sing the praises of those individuals whom are known as great marketers – first and foremost. And while this list is subjective, it would be extremely difficult for anyone to argue against any of the selections included on the list, as they are all proven excellent and have stood the proverbial test of time.I have to admit, I caught quite a bit of flak, because I didn’t include Perry Marshall on my list in Part 1. This time around, he tops my list.——————————————————————————-1. Perry Marshall helps companies grow sales and eliminate waste with highly targeted web traffic, marketing and publicity.How? By helping clients develop automated sales & marketing processes. The integration of timeless direct marketing principles with 21st century media and technology produces astonishing results.He also helps companies who sell sophisticated products & services quickly and predictably acquire new customers – without the humiliation of competing only on the basis of price.Perry Marshall also publishes information on state-of-the-art marketing methods for company owners, managers, marketers and sales people, as well as providing training, seminars and coaching based on experience and proven methods.To my knowledge, Perry Marshall is the first marketer to publish a book about Google AdWords.His “Definitive Guide to Google AdWords,” which is considered by many to be the bible of the various AdWords publications on the market, helps you to improve click rates, understand which words to use for match-types, lower advertising expenses and thereby increase your overall total returns on your pay-per-click advertisements.Perry Marshall is an engineering graduate who drifted into sales. Among other things, Marshall designed speakers for Advent, Acura, Ford, Honda, Mazda and Chrysler when he worked at Jensen from 1993-1995.2. Willie Crawford’s rise to the top is legendary. Willie Crawford was a poor black child who overcame welfare, mental limitations from within and cultural limitations from around him, to become one of Internet marketing’s ultimate good-guys and heroes. He began by selling cookbooks on the Internet, then teaching others to develop their own products and build successful online businesses. Willie’s products include electronic books, several print books, audio and videotapes, DVDs, live internet marketing workshops featuring top speakers from across the U.S., and many other items.Today, Willie Crawford is an Internet marketing legend, corporate president, published author, seminar speaker and host, tele-seminar speaker and host, retired military officer, karate black belt, network marketing trainer, and lifetime student of marketing. In addition to having written and published a best-selling cookbook, “Soul Food Recipes Learned On a North Carolina Tobacco Farm,” and a best-selling inspirational biography, “Git Off The Porch,”Willie has written over 250 articles on building a successful Internet-based or home-based business.Willie’s now uses his marketing expertise to help develop massive enterprises such as television shows and building homeless shelters (through White Dove Press, LLC, where he’s Senior Executive Vice President).3. Shelley Lowery: Before launching her Internet career, Shelley Lowery was employed by Worthington Industries, a Fortune 500 company, where she was a “Production Scheduling Coordinator.” That’s where she discovered her true passion for business and computers.She quit her job in 1995, after ten years of employment, to pursue her dreams and launch her full time Internet business. She has been through all of the trials and errors of web design and development, Internet marketing and promotion, writing a weekly publication and running a full time Internet business and now shares her experience with her visitors.Shelley’s articles have appeared in hundreds of electronic and print publications including Microsoft Direct Access, Internet Magazine, SiteProNews, Jayde WebProNews, Active Internet Marketer and many is owned and maintained by Shelley Lowery, President of Brajusta Publishing, Inc., a direct marketing company located in Lewis Center, Ohio, specializing in providing instructional electronic books, software and publications.4. Michael Wong is an internationally recognized internet marketing expert, and the author of a leading SEO book, numerous marketing tips, and reviews of marketing tools and ecommerce software. Michael’s impressive accomplishments include:* Starting one of his first web sites for less than $500, back in 1998. his company was acquired 18 months later for a “considerable” sum by iBoost Technology, which was backed by SoftBank; the same venture capitalists that funded the likes of Yahoo! and ETrade.* Selling over 5,000 domain name registrations in a joint-venture with a well-known domain registrar.* Generating over one million referrals for partner sites over a six month period.* Selling over $1 million worth of online advertising in 2 months on top internet web properties.* Generating millions of dollars in sales for his businesses, clients and joint-venture partners.* His optimization of the iBoost network generated over 2,000 top 30 rankings across all major search engines, which produced an additional 400,000+ monthly visitors and 8 million monthly page views.* Has written and published three books on search engine marketing.* Has had dozens of articles published in various respected internet marketing and web development web sites and newsletters.5. Armand Morin is one of the most well known Internet Marketers in the world today. Having started online in 1996, his personal online businesses alone have generated over $25,000,000 in online revenue since then. This doesn’t include the millions of dollars his students have produced from his teachings.Armand has taught tens of thousands of people his amazingly unique and proprietary Internet business building principles and strategies which work without fail for every single business who has implemented them.Each year Armand appears at live business trainings and seminars all over world.It’s not uncommon to see Armand share the stage with other world famous marketers like, Mark Victor Hansen, Robert Allen, Dan Kennedy, Jay Abraham, Alex Mandossian, Joe Polish, Jay Conrad Levinson, Mike Litman, T. Harv Ecker and many many more.Armand Morin’s straight to the point teaching style which has the unique ability literally transform any business in 90 minutes or less has made him a requested speaker not only in the USA, but he also has a huge constituency in other parts of the world such as, Australia, the United Kingdom, New Zealand and in Singapore.He has helped thousands of people from all walks of life to increase and enhance their online businesses through automation with his highly acclaimed “Generator” brand of software which is used by tens of thousands of people in 101 different countries.If you ever get the opportunity to see or meet Armand Morin live at one of the many seminars or trainings he speaks at, by all means do whatever you can to do it. I can assure you, you won’t regret it.6. Declan Dunn is the founder of the only Internet Marketing System proven in companies large and small, The Right Now Marketing System, which empowers businesses globally online. Right Now Marketing has helped many small businesses as well as larger companies, such as American Express, Network Solutions, Priceline, One World Live, JingleGram, Intel, Office Max, PBS, ABC, Travelocity and Toshiba.Right Now Marketing is drawn from Dunn’s 10 years of experience creating results for clients of all sizes. Instead of theories, Right Now Marketing plugs you into the same system used by the Fortune 1000′s to dramatically improve sales.Dunn’s impressive accomplishments include:* Created lead process which drove almost $10 million in assets for dollars a lead within 4 months, driving users from online inquiry to offline meetings with financial planners.* Increased Fortune 1000 acquisition 2000% in 1 year through tested, proven strategies.* Doubled sales of top technology company’s affiliate program through strategic positioning and development of a testing system.* Generated 1 million registrations in 90 days for a client targeting quick conversion through its affiliate network.* Created automated affiliate marketing system that generated over $500,000 per year with 1 employee managing the network part-time.* Selected to present at major industry conferences held by JupiterMediaMetrix, Iconocast, Inman’s, ClickZ, AffiliateSummit, and many other international conferences because of ability to put Internet marketing into plain, simple English.* Developed educational site as part of Master’s Project in 1994 which still reaches over 4 million students and teachers per year today, based on the same marketing principles used at Dunn Direct Group.7. Jonathan Mizel is editor of The Online Marketing Letter, the longest-running business publication in the short history of the Internet.He’s a partner in Cyberwave Media, Inc., and has consulted with thousands of Internet entrepreneurs.He’s generated millions of dollars in sales for thousands of clients and customers like Microsoft, Intel, American Express, and BMG Music Club, and served as Campaign Strategist for (now owned by United Air Lines) in 1998 and 1999.Jonathan has produced dozens of e-books, videos, marketing courses, and seminars since he got online back in 1991, including The Marketing Rollout Course, Test and Track your Online Ads, and The Secrets of Google AdWords. All are available free to newsletter subscribers.8. Jim Edwards is a well known Internet marketer, speaker, writer, and author of many successful e-books. His e-books generally cover topics on Internet marketing. One of his most popular e-books is “33 days to Online Profits,” which he co-wrote with Yanik Silver.Jim Edwards is also a syndicated newspaper columnist and the co-author of an amazing new e-book that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website, affiliate links, or blogs…”Turn Words Into Traffic” reveals the secrets for driving Thousands of NEW visitors to your website or affiliate links… without spending a dime on advertising!Jim Edwards’ latest product, called “Mini-Site Creator Home Study Course,” is a comprehensive audio and video course that teaches you exactly how to create your own moneymaking “Mini-Sites” from scratch. The course comes with many bonuses and extra features, including free HTML software, free hosting, and numerous pre-designed web templates.9. Yanik Silver is recognized as the leading expert on creating automatic, moneymaking web sites…and he’s only been online full time since February 2000!He believes almost everything people have been taught about making money online is completely wrong. His Internet success techniques only require a simple web site and you don’t even need to know how to put up your own web page. (In fact, Yanik still doesn’t know HTML).He is the author and publisher of several best-selling marketing books. Yanik specializes in creating powerful systems and resources for entrepreneurs to enhance their businesses.10. John Reese is an Internet Marketing pioneer that has been actively marketing online since 1990. John created one of the first autoresponder services on the Internet in 1994. Since that time he has created and launched over 110 projects online.One of these projects was a free photo-hosting service for eBay users that John started in 1998. This service (due to a powerful Viral Marketing “twist”) became one of the Top 500 sites in the world for web traffic in only 10 months after it was launched. This little service used to consistently produce in excess of $100K/month in affiliate commissions from a variety of affiliate programs. Not bad for a service that John created for less than $350.During the past 7 years, John has been actively involved with eBay. What started out as just an entertaining way to buy things, quickly turned into a lucrative business. John steadily became an expert at using eBay and figured out many strategies for producing profit from their site on a consistent basis. He recently produced a DVD training product to teach others how to start and run a successful eBay business from home.

What Is Affiliate Marketing and Is It For Me?

  • April 16, 2014 at 10:40 am

Affiliate marketing can be defined as a widespread method of promotion in which an affiliate is rewarded for every view, sale, and/or registration produced through the affiliate’s efforts (depending on the type of affiliate program).It’s similar to collecting commissions as a typical salesperson would. The more the affiliate sells… the more the affiliate gets paid. It’s as simple as that!Compensation calculations vary but are typcially based on one of the following:Pay-Per-Click (PPC) – a specific amount is paid for each visiter the affiliate sendsPay-Per-Lead (PPL) – where the affiliate is paid for registrations or sign-upsPay-Per-Sale (PPS) – a specific commission per sale is paid to the affiliateIf your goal is to generate your entire income online you can drive traffic from your subscriber lists, your websites, and from other marketing methods to affiliate links.What About Product Sales and Marketing?You’ll want to watch for great products and services with the potential to benefit your niche market and your mailing lists. To build trust and income, it’s best to recommend only those products that will be of specific interest to them. It’s a win-win situation for everyone that way.When an affiliate is marketing any product, the cost of marketing the product is absorbed by the affiliate, so it’s important to keep that cost in mind when promoting products. Typically the higher the percentage of affiliate commissions possible from any quality product, the more that product is worth promoting.When a product is sold through the affiliate’s personal link, depending on the service used, the total sale is divided up among the vendor, the affiliate, the taxing authority, the shipper (if any), and the payment processor.It is common and expected that all affiliate details be spelled out in the affiliate sign-up process. However, you shouldn’t be afraid to contact any vendor to clarify their affiliate program if you have questions. Often you can telephone or email for a fast reply. If they are not willing to answer your questions then you should stay away from them. There are plenty of other quality affiliates programs that would love to have you!Is a Digital Lifestyle for Me?Many standard retailers offer very small commissions for affiliate sales while most internet marketers offer around 50%-75% of the sale for being an affiliate of their digitial product. This is why being an affiliate of digital products can be very lucrative in a relatively short period of time.Although the number of affiliate programs for tangible goods and off-line services is rising, a completely digital lifestyle can be developed solely from digital or downloadable affiliate products that may never take physical form.Of course it’s important to note that as an affiliate of any tangible product, you generally never do more than promote a link to the product online. So in that sense it’s basically the same as a digital product.One of the best places to find digital products to affiliate with is They have an automatic affiliate program built into their payment processing service so that affiliate payments are not left up to the product owner to process.Three other good affiliate programs to check into (Commission Junction)Amazon.comLinkShare.comStaying with reputable, well-known internet vendors makes a great deal of sense because you know you will get paid, you know when to expect a check or bank deposit, and you can see your account details online at any time. Plus, if you do have a problem they are more than willing to take care of it.How Do I Get Started?There are many ways to start with affiliate marketing, but a basic starting point is to have a web site with text or image affiliate links to products you want to promote. Generally you want to stay focused within a niche or interest group to increase your sales potential. In other words, you don’t want to have many different affiliate links to variety of completely different markets on your website. Stick to a similar theme.If you have used the products, your promotional efforts could include a product review based on your own experience along with images and other supporting information.Developing an email opt-in list is helpful in affiliate marketing because it gives you the opportunity to find the products and information with the most potential benefit for a group of like-minded individuals (your subscribers) and tell them about it. A targeted list of subscribers, that you have built a good relationship with could be worth thousands of dollars over time.By promoting affiliate products to several targeted niche markets, it is possible to create a substantial income over time. Especially when the affiliate marketer is only promoting quality products with a real potential to benefit customers within the niche.In conclusion, affiliate marketing is a great way to build an income without having a product of your own, and without having to do much more than get interested people to view product information through your affiliate links. It’s very easy to get started and can eventually put a lot of money in your pocket. But be prepared to put in a lot of time and effort. Making money online through affiliate programs is not easy. If it was everyone would be rich.

The More the Merrier – Affiliate Marketing

  • April 13, 2014 at 6:55 pm

The Internet has changed the way we do business as much as it’s changed so many other things about our culture. What began with a military computer networking scheme that developed into ARPANET, which connected a number of universities around the United States, has turned to a necessity for both individuals and businesses across the globe. This has led to a revolution in how business is conducted. In fact, few, if any, business functions today are not in some way informed by the Internet and that is especially true in the realm of sales and marketing. When you think about online marketing, what comes to mind? Search engine optimization or e-mail marketing are probably at the top of the list, but there is something else in the marketing arsenal that you may be overlooking: Affiliate marketing.How Affiliate Marketing WorksAt its most elementary level, affiliate marketing is a fairly simple and straightforward affair in which one business partners with another, placing an ad link on the second company’s website and paying that company for every sale that a visitor sent over from that affiliate site makes on the seller’s site.It is a solid, reciprocal relationship. The affiliate drives customers to the seller and the seller pays the affiliate for the traffic. This type of business arrangement, where the seller pays a commission for sales leads, is referred to as revenue sharing, and has been around in one form or another for as long as large scale sales efforts have existed. It entered the world of ecommerce the same way that so many other innovations have, through the adult entertainment industry. However, while it may have begun with a company called Cybererotica, by 1994 the concept had spread into the Internet mainstream with a music company called CDNow and its BuyWeb Program.It began, as all such ideas, as the solution to a business need. Geffen Records wanted to market its music directly to consumers over the Internet but didn’t want to actually do the job itself. CDNow developed a program that would directly link an artist’s page on CDNow’s site to the artist’s music page on the Geffen website. It didn’t take long to catch on with other Internet-based companies.Amazon launched its own pay-per-action affiliate program in 1996. If a visitor to the affiliate followed the link to Amazon and bought a book, then that affiliate received a commission. Amazon may not have been the first on the wagon with this idea, but they were certainly the best. Their program became the model for affiliate programs everywhere and in 2000 they were awarded a patent (6,029,141) on all of the most important parts that go into an affiliate program.The rise of Web 2.0, with the improved communications it allows, as well as blogging and the development of interactive online communities and social networking sites have changed the way affiliate marketing is conducted and have made it much harder for the criminal (or merely the unscrupulous) to make money. Today, affiliate marketing has grown into a massive industry with many new and novel types of affiliate arrangements.Managing an Affiliate ProgramTaking an affiliate program from concept to completion requires knowledge of the audience you are trying to reach, a proper budget and, most of all, the right choice of program (or programs) and compensation package to fit your needs.Know your AudienceAny first year marketing student will tell you that you have to know your audience before you reach them. If you are selling a product that will appeal to a mass market, such as music or electronics, then you want a broad presence that will be seen by many people. If, on the other hand, you sell medical supplies or some other niche item, you will want to target your advertising more carefully, concentrating on the people most likely to be interested in your products and services.Setting a BudgetAffiliate advertising is, usually, a pay-per-action (also known as a cost-per-action or CPA) affair. In other words, something that you and your affiliate have made an agreement about happens, such as an ad link being clicked and a sale being made, and you owe that affiliate money. This is different from pay-per-click (also known as a cost-per-click or CPC) arrangements where payment is made for each click on the ad. That means, whether or not you convert that click into a sale, the affiliate gets paid. This is in stark contrast to display ads where you pay once and the more customers respond the cheaper the ad (in terms of cost per customer). Because of this, it is important to be able to set an advertising budget-especially for pay-per-click arrangements-large enough to pay for the number of expected clicks or actions, regardless of the number of sales that result.Types of Affiliate ProgramsWhile there are no real industry-wide standards for categorizing affiliate marketing sites, the following is a basic list of the types of sites that are used by affiliate marketers:
Click-per-action networks are affiliates that expose their advertisers to their own network of affiliates (also known as top-tier affiliates)
Search affiliates that use pay-per-click search engines to promote advertiser offers
Co-registration affiliates that include offers from other companies during the registration process for their own website
Blogs and RSS feeds
Email list affiliates
Comparison shopping and directory sites
Loyalty sites that provide some kind of reward system for purchases
Coupon and rebate sites
Content, niche and product review sites
Personal websites
Getting Paid: How compensation worksYou are paid by your customers, your affiliates are paid by you, but how? There are a number of different compensation schemes and either you or your affiliate will have a preference for one or another. In some cases the issue is negotiable, in others it is not. The various compensation schemes are:
Revenue sharing, also called “cost-per-sale” (CPS) is the compensation method of choice today, accounting for 80% of all affiliate programs today.
Cost-per-action (CPA) is the second most prevalent scheme in use today, accounting for another 19% of affiliate programs.
Other methods such as cost-per-click (CPC), where the advertiser pays for each click, and cost-per-mille (CPM), where the advertiser pays for every 1000 ad views, come in at 1% of affiliate programs. The use of these methods declined over the years for a variety of reasons that included the necessity to pay even though the ad failed to produce sales and, in the case of cost-per-click, fraud. These methods are, however, still used extensively in display advertisement and paid search programs.
CPS and CPA schemes have higher expectations before a commission check is issued to the affiliate. In fact, as the names imply, the customer has to buy something. Only then will the affiliate receive payment. In this arrangement the advertiser and the affiliate share the risk of the venture. It is from this model that affiliate marketing gets its other name, “performance marketing.” To make it under these rules, the affiliate must send only the best leads since it is only after a sale is made that the advertiser will reward the affiliate.Multilevel ProgramsWhile the vast majority of affiliate programs are simple, one-tier affairs, it can go beyond that. Such programs fall under the heading of multi-tier marketing: An advertiser makes an agreement with an affiliate. This is the “top-tier” affiliate. That affiliate then attracts other affiliates and the deal moves down to them. Our top-tier affiliate is paid at the agreed upon rate and gets a commission on everything that the “second-tier” affiliates bring in. Any referral program that develops beyond these initial two levels is considered a multilevel marketing or network marketing scheme. Given the terrible reputation these businesses have, it is wise to simply avoid them completely.Finding AffiliatesIt is not difficult to find affiliates. In fact, almost any website could be recruited as an affiliate. Bear in mind that high traffic websites will likely prefer CPM or CPC deals because these have a lower risk than CPA or revenue sharing. Some places to look while recruiting include:
Affiliate networks that already have a number of advertisers. These networks normally have a large number of potential affiliates for your company.
Sites that are relevant for the same audience that the advertiser is trying to reach. As long as the potential affiliate’s site is not in direct competition with the advertiser, it can work.
Vendors or existing customers could be recruited as long as doing so doesn’t pose any legal or regulatory issues.
Affiliate program directories
Pros and ConsThe cost-per-sale model makes affiliate advertising very popular since you only pay for results. The biggest con regarding this method of marketing is history itself. Spam, adware, spamdexing, trademark bidding, pay-per-click fraud and a number of other issues have given this kind of marketing a bad name over the years. These troubles, however, are becoming less and less prevalent due to advances in technology and better methodologies for dealing with them. This, coupled with the way one only needs to pay for results, leaves affiliate marketing as a strong way to reach the audience you are looking for.

How to Evaluate Affiliate Programs

  • April 6, 2014 at 2:51 pm

There are thousands of affiliate programs offering wide range of benefits to their affiliates. However, many of these programs and the claims they make are not to be trusted. Good affiliate programs provide tremendous earning opportunities, but they need to be evaluated to distinguish them from doubtful ones. There are several factors to consider before someone decides to join any affiliate program.Products: Organizations which operate affiliate programs generally have some products to sell. These products can be in form of physical products, e-products or services. It is important to ascertain that the organization has some products to sell and that it recruits affiliates to help them in running their business. One should be very careful with any organization that has recruitment of affiliates as their main business. It is best to avoid such organizations because their affiliate structure is like a house of cards which can crumble at slightest impact.The organizations which have products to sell and market them through affiliate programs cut down on the cost of advertising and distribution. This amounts to considerable savings which they share with their affiliates. If a new affiliate is already familiar with the products, this can be helpful but this is not a necessary pre-condition to join affiliate program. New affiliates can learn about the products quite fast.Organization’s Track Record : It is not difficult to find out about the organization before joining it affiliate program. Search engines are one of the sources which can be used for this purpose. Verifying the testimonials presented by the organization is another source of information. The organization should have proven track record of operating their programs for several years successfully. If the organization is new or just starting, the person starting the program should be well known with good credibility. This is precaution against joining organizations which promise get-rich-quick scheme and then disappear.Support Available to Affiliates : Most of the new affiliates joining any affiliate program are new to the field of marketing on the internet. They need guidance and support for promoting their business and earning money for themselves. It is in the interest of the organization to help their affiliates to succeed. These organizations are in their business for considerable longer time than the affiliates, are more knowledgeable about their market and about the ways of promoting their products. They are in best position to provide their affiliates with proper guidance. Many organizations have excellent support system by way of trainings, tutorials, articles, books, marketing plans, marketing tools, forums just to name a few. These are generally available from websites accessible to the affiliates.Apart form the promotional material and information available from the website, personal guidance can be vital. A new affiliate may not be familiar with all the resources available and will look for mentoring at least in initial stages. It should be remembered by the affiliate that her success will add to the success of the organization, the organization is obliged to help her.Payment : Another factor to consider is the mode and frequency of payment to the affiliates. The affiliate should make sure that this suits her. Just to give an example – many organizations make payments through PayPal, but PayPal does not transmit money to all the countries. Such details should be checked before putting time and effort for any affiliate program.Affiliate Structure : There are many different ways in which organizations build up their affiliate structure. Many organizations have single tier structure in which affiliate is only paid commission for sale. Other affiliate structures are 2-level or multi-level deep in which the affiliate earns also from the efforts of personally sponsored members. In turn, the affiliate is expected to help her sponsored members to earn for themselves. This is one great feature of multi-level marketing leading to leveraged earning. You can read my article on leveraged earning at this URL : are still more variations in the structure. Some organizations allow a limited number of affiliates directly under each affiliate. There is no “ideal” affiliate structure. But it is important to have clarity in the structure and the affiliate should understand the structure.Compensation Plan : There is lot of variation in compensation plans starting from simple commission to more elaborate plan in which affiliates additionally earn through the efforts of their sponsored downline members and also from a common pool. I personally favor plans which have provision for leveraged earnings where teamwork really counts. Residual earning is another attractive feature of affiliate marketing which can build into sizeable income over a period of time. I am not against any compensation plan so long as it is understandable and appears reasonable. You have perhaps noticed that I have put this factor as the last consideration. However it is an important consideration after all other considerations are found acceptable.Persistence Pays – It takes time to build up business with any affiliate program, no matter how good the program appears. After joining any affiliate program after thorough evaluation, one needs to stay with the program giving it time to build the earning. Get-rich-quick scheme do work some times but they are rare exception rather than the rule and cannot be depended upon.This small slogan should be ingrained in the thinking when someone joins an affiliate program:PERSISTENCE PAYS.

Top Ten Internet Marketing Mistakes

  • April 2, 2014 at 6:59 pm

Every Internet Marketer makes mistakes, and those mistakes usually cost you money! It’s important that we learn from the mistakes that we make so that we do not make them again, and so that we can gain insight into where we went wrong. I have compiled a list of the 10 most common mistakes Internet Marketers make. My goal is to help you steer clear of these mistakes in the hope that I can save you some money, and time!=>Mistake #1 – Using the Content NetworkWhen you start a Google PPC campaign you should always remember to turn the content network off. The reason for this is because you do not want to receive traffic from pages with Google AdSense on them as these pages are many times plagued with click fraud and non targeted traffic. If you are not an expert, you should not be using the content network. I do not use the content network because it can cost you an arm and a leg and produce absolutely zero positive results.To turn the content network off, log into your AdWords account, click on a campaign, then click the “Edit Campaign Settings” button. On the right of the screen “uncheck” the box that says “Content Network”. You can leave “Google Search” and “Search Network” checked.=>Mistake #2 – Too Many Keywords per Ad GroupLimit the amount of keywords per Ad Group to less than 25 keyword (75 if using broad, phrase, and exact match types). Having more than 25 keywords can negatively affect your Quality Score as the more keywords you have, the less relevant they are to the ad. DO NOT put more than 25 keywords in an ad group unless all keywords are very highly relevant.=>Mistake #3 – Keyword GroupingWhen you put your keywords into an Ad Group you need to make sure that they are all very similar and have at least one common keyword. You will want to use the keyword(s) within the ad title and description as much as you can. Here is an example:Ad Group Name: Internet Marketing
Common Keyword: Internet MarketingKeywords: internet marketing, internet marketing book, internet marketing resource, internet marketing guide, best internet marketing book, internet marketing ebook, internet marketing help.AD:Internet Marketing e-Book
Learn How to Make Money Online
Top Internet Marketing eBook Review
YourSiteName.comYou can see that the common word has been use in the adcopy and that all keywords have the common word Internet Marketing. This is how to properly set up an ad Group.=>Mistake #4 – Using only Broad Match TypeTo optimize your keywords for best performance and highest CTR you need to use Broad, Phrase and Exact Match Type Options. A common mistake is to only use the Broad Match Type as many people are not aware of the other match types.Broad Keyword: Internet Marketing
Phrase Keyword: “Internet Marketing”
Exact Keyword: [Internet Marketing]Use all three keywords within your Ad Groups.=>Mistake #5 – Low Daily BudgetIf you are wanting to achieve high amounts of traffic you cannot expect to do so with a low daily budget. If your budget is $5 / day and you set your campaign to reflect this budget, chance are that you will not achieve much traffic at all. Google displays your ads based on a number of factors including daily budget. If your budget is set too low your ads will barely be displayed at all. We recommend setting your daily budget slightly higher than you are actually prepared to pay, then monitor your costs. It’s very difficult to get any kind of traffic with a very low daily budget.=>Mistake #6 – Duplicate URL’sGoogle only allows one url to be displayed in their search results per keyword and advertiser. If you are advertising the url:, and another advertiser is advertising the same url, only one ad will be displayed. When coming into a new market there is often another advertiser already advertising the url that you would like to. In this case you need to either raise your CPC in order to outbid the competitor, or, create a landing page. Landing pages always convert into sales better as web surfers like to read reviews, comparisons, and opinions about products prior to making a purchase. If you are not getting impressions for some of your Ad Groups, this could be one of the reasons why.=>Mistake #7 – Keyword Bid Price too HighWhen you set your bid prices you need to have a limit, and unless you are an experienced marketer and know that your Ad Group / keyword / ad combinations make you sales you shouldn’t bid too high. I know that you are anxious to get some traffic, but paying $5.00 per click is much too high. On that note, paying $1.00 is many times too high. Try to keep your bid prices as low as possible while achieving the best position you can. Do not try to get traffic by simply out bidding your competitors. The idea is to outsmart competitors using relevant keyword groups and in turn you will pay less and see better results.=>Mistake #8 – Ad Positions are Too LowWhen trying to get traffic to your site you need to use the Google Traffic Estimator to help you determine how much you should bid per keyword. Many times if your CPC (cost per click) is too low, your position will be greater than 10 and you will not be on the first page of search results. For best traffic try to be in position 2-9 (on the first page of search results in Google). With this being said, it is sometimes very expensive to be on the first page and you may be forced to be in page 2. This is OK because as your Quality Score goes up, so will your positioning. Try to get on the first page, but if you cannot because of the bid price being too high, don’t worry, you’ll eventually get there by using our techniques to get a better Quality Score.=>Mistake #9 – Non-Targeted KeywordsIf you are advertising a product like or Beating Adwords, you may be inclined to use keywords such as:Marketing, ebook, Affiliate, Money.The problem with these keywords is that they receive a lot of traffic, which costs you an arm and a leg, but the traffic does not convert into sales. The reason is because the keywords are not targeted enough. If you are selling Beating Adwords, our new Internet Marketing ebook, using the above keywords, the visitors are not necessarily looking for an IM ebook. If someone types in the keyword “Money” they could be looking for help with Microsoft Money, or Currency Exchange Rates. Same with the keyword “ebook”. Someone could be looking for a golfing ebook, or how to create an ebook.You need to make sure that your keywords are highly targeted to what you are selling. For example: Internet Marketing ebook, or Make Money Online would be better choices to replace the keywords mentioned above. The more targeted your keywords are to your product, the better conversions you will see.=>Mistake #10 – Too Many Ads when Split TestingSplit testing allow you to run more than one ad for an ad group to see which adcopy (the text of the ad) creates a higher CTR. In other words, which ad entices searchers to click more frequently. Split testing should only be done using two ads and no more. This way you can determine which ad performs better. You want to treat split testing as a contest, or even a competition. The better performing ad gets to move on to the next round, while the lower gets replaced by a new competitor.Limit the number of ads you are running per Ad Group to 2 ads when split testing.On a final note: Expensive mistakes can be made easily in the world of internet marketing and there is risk as we learn and take on competitive markets. Having mentors and a strong network of supportive colleagues is important, if not imperative for success. There are more and more poeple logging on every day, and the market continues to grow. However, unless you approach internet marketing with an understanding of the pitfalls and a plan for success, it will be difficult to foster lasting success. Internet marketing, in all its hype, is only a business (not a get rich quick scheme.) All successful businesses must begin with a plan.