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AFFILIATE MARKETING – Why and How to Start It?

  • May 19, 2014 at 5:59 pm

I’ll start this article with a question: Are you be willing to share part of revenue from sales that you would not get otherwise? For most cases, the answer would be YES. There are many methods to market your business online: e.g. pay-per-click campaigns such as Google’s Adword, CPM (= cost per thousand impressions) of your banner on high-traffic sites, ads in newsletters etc. etc. What is common for these marketing methods? You never PAY FOR RESULTS that campaign actually generated. Idea of affiliate marketing is to PAY ONLY FOR RESULTS. Don’t spend money on ineffective advertising; build your own advertising channels instead. Build partnerships – and partners will work for you. That’s why people refer to affiliate marketing as “cost-effective”, “performance-oriented” or “risk-free”.What kind of business can I market with affiliate program?Well, hard to find one that you can not. It doesn’t matter if you sell hardware, mortgages, site membership or a service. You can even pay for traffic: pay per click or pay per CPMStructure of affiliate programThere are 2 basic kinds of rewards: flat fee (=fixed amount) or percentage commission.Your commissions to affiliates can be based on:Pay per sale – most common, you pay commission (flat or percentage) for sales referred by your affiliatesPay per lead – suitable for e.g. membership sites or sites offering paid content: similar to “per sale” model, but you pay for new member subscription.Pay per CPM – you can pay even for thousand impressions of your bannerPay per click – if you want to reward each click referred: if you are considering this kind of affiliate program, make a careful research about fraud protection features of solution you choose – otherwise it can cost you a lot of money..A lot of programs are 2-tiered (2 levels of affiliates) – it means affiliates – parent affiliates can have subaffiliates – and parent affiliate get commission for their subaffiliate’s sales. Subaffiliates are those, who have been invited to your AP by parent affiliate. 2-tiered structure has its advantages: it motivates affiliates to recruit subaffiliates to your AP and maybe even train and communicate with them – which saves your time and generates your revenue.How to start affiliate program?There are 3 main possibilities:Stand alone softwareHosted softwareAffiliate networkStand alone solution – requires software that is installed on your website (called also “affiliate tracking software/script”). Affiliate program is under your total control and responsibility.Hosted solution – is similar to stand-alone solution, but the software is hosted on 3rd party server – usually offered as service (=monthly payments).Affiliate network – software is again installed on 3rd party server, in addition to the affiliate tracking you gain immediate access to a network of potential affiliates.Which solution should I choose?As regards price:Stand-alone: one time fee for the softwareHosted: monthly fee, sometimes even progressive charging according to the growth of your affiliate programNetworks: will charge you a transaction fee on each affiliate sale or the will ask you to make minimum monthly payment or combination of those two. Also some fee to join might be included.Technical skills:Stand-alone: requires basic skills to install the software (usually installation wizard is available) and to integrate with other systems on your website (such as shopping carts/payment gateways/website itself).Hosted: almost no skills requiredNetworks: almost no skills requiredBenefits of stand-alone solution.Since Amazon started its affiliate program, affiliate marketing grew rapidly. Due to its cost effectiveness and undisputed advantages, this field became very competitive. And competition is always good for customers: prices go down.There is a lot of software sold on the internet today – and not always the highest price means the highest quality! Do not fall for success stories and don’t spend hundreds of dollars for products that are just well marketed: you are probably not “the lucky guy”.Affiliate marketing is competitive – if you are new to this field you will surely not find the best way to market your business at once. This is MAJOR benefit of stand alone solution: while hosted or network solution offer you few possibilities to change your program, with stand-alone solution you have total control over your program. You can find the best way to market your products. Try and choose the best for you. ALWAYS want software with a lot of features. You might use a few of them at the beginning, but after several months you will certainly use more and more – would you like to pay for them? Or even pay for switching to another solution with extensive features? NO!We already mentioned the PRICE advantage of stand-alone solution: you pay one time fee – no need to discuss this any more – if you pay monthly, consequently you pay more than even for the most expensive stand-alone software on the net. It is worth to mention that solid software is sold for $150 or even less.Another benefit is positive effect of affiliate links on your search engine ranking: because the software is installed on YOUR domain, they can help you to improve ranking of YOUR website – not domain of hosted solution.Also stand alone solutions can be usually better branded for your business and customized for your specific needs.Cons of stand-alone solutionEverything has its pros and cons. I’ll explain possible cons of stand-alone solution and what it takes to overcome them. If you feel that you’ll not be able to cope with what follows DO NOT choose stand-alone solution.1. Technical skills – will help you during installation and integration of the software with your shopping cart / payment gateway / website. Usually, very little technical skill is required, which depends also on the level of support provided by vendor and how sophisticated the software is. Generally, if you’ll be able copy/paste some code snippets to certain places on your website or to a template page of your shopping cart, your skills are sufficient…2. Affiliate recruitment – this is strong selling point of affiliate networks – your program gets immediate exposure to a network of affiliates, while for stand-alone software you’ll need to recruit affiliates yourself. The fact is that you must motivate affiliates of the network as well – if you don’t, they’ll stop promoting your products. Registering your affiliate program to numerous affiliate directories (for free) and setting up appropriate multi-tier structure helps you to recruit affiliates to your program. But it takes time and efforts…3. Security – with hosted solution you do not need to back-up your database, upgrades are applied by team of people in charge of maintenance. If your solution doesn’t have feature to back-up your database / history this can be serious problem if some hacker attack occurs or something just “goes wrong”.

The Top 22 Affiliate and CPA Networks

  • May 15, 2014 at 3:40 pm

Affiliate Networks are a great way for website owners and content producers to monetize their work with related products and services. With literally hundreds of affiliate networks in existence, it can be an arduous task to stay in the loop about the network options with their respective pros and cons. We’ve picked our favorite 22 affiliate networks; included in this list is a little something for everyone. From the beginner affiliate marketer to the Fortune 500 company, these affiliate networks have the tools, campaigns, and integrity that other networks continue to strive for. Here they are, in alphabetical order:  Affiliate.com Affiliate.com is a Media Breakaway, LLC company who has been involved in the affiliate marketing arena since 2001. With value added services that include domain registration, email list management, and website hosting, Affiliate.com has proven they are one of the leading affiliate networks. Affiliates are paid on a net 15 basis, and advertisers can place offers on their network with no setup fees. Affiliate.com’s blog is the place to check out their new offers and company announcements. Their website home page lists all of their social network profiles so potential affiliates and advertisers can follow them too.Buy.atBuy.at has been a pioneer in affiliate marketing since 2002 when it was launched by Perfiliate Technologies. They were then acquired by AOL in 2008 and have become part of the Platform-A department of AOL, and are a business unit of AOL’s Advertising.com. Buy.at is the second largest affiliate in the UK, and has been aggressively expanding their offerings into the U.S. Buy.at has many well known advertisers including Ticketmaster, The New York Times Store, Discount Tire, Speedo, and TurboTax to name a few. Buy.at offers a customizable reporting dashboard to publishers, and pays affiliates monthly. Advertisers and affiliates alike enjoy the added level of transparency that Buy.at has become known for.ClickBoothClickBooth is an industry award winning CPA network with many exclusive advertisers. With over 5 years experience in affiliate marketing, ClickBooth has become the premiere network for over 20,000 publishers and brands like Blockbuster, ADT, Dish Network, America Online, and VistaPrint. With a continuing effort to ensure the quality of affiliates and advertisers, ClickBooth has maintained a superior level of network compliance within their network. The ClickBooth Blog features even more info about the company, contests, and links to the major social sites so you can easily connect with them.Commission Junction  Commission Junction is one of the largest affiliate networks in the world, and they work with some power-house companies like Yahoo, Home Depot, HP, Apple Store, Dell, Staples, Buy.com, E Harmony, and Expedia. CJ has a pioneered many affiliate resources which have been adopted by many other networks. Among those resources is CJU, an area of the CJ website dedicated to educating CJ publishers about affiliate marketing’s best practices. CJ was also one of the first affiliate networks to make public internal performance metrics (like EPCs or Earnings per Click) for both publishers and advertisers, enabling both groups to make better decisions about their campaigns.CrispAds  CrispAds is the affiliate network arm of Intela, a performance-based marketing company with offices in the U.S. and UK. They feature a “blog advertising network,” which has allowed bloggers to sign up and earn revenue in a format that is designed for bloggers. Some of CrispAds advertiser brands include Visa, DirectBuy, Gerber, and Toyota. Their blog is the best way to stay current on new campaigns and special announcements.CX Digital Media  CX Digital Media, formerly IncentaClick, is an affiliate network based out of Toronto, Canada. CX Digital Media works with advertisers like Netflix, DirectTV, U.S. Army, FreeCreditReport.com, and FlyCell. The blog has details about their current affiliate bonuses and promotions, as well as links to their social profile pages. CX Digital Media has an agency component designed to work with traditional advertising agencies for online media buys.DirectAgents  DirectAgents is an interactive marketing agency from New York specializing in affiliate and search marketing, lead generation, and media buying. Some of their high profile advertising clients include Experian, Scholastic, SnapFish, Terminix, and TruGreen. DirectAgents has been presented with numerous awards, including the Inc 5000 for fastest growing companies. The DirectAgents Blog is a very active affiliate blog, with posting occurring almost daily, and is the best source for media mentions and company events.FluxAds  FluxAds is a CPA network that takes a hands-on approach by matching up affiliates with offers that match the demographic of their audience. The FluxAds website even has a live web cam where visitors to the website gain a visual insight into the daily activities of the FluxAds team. Their blog is full of quick tips, conference reminders, and has the links to their company’s social profiles. They have been actively posting content on their blog since January 2009.Google Affiliate NetworkThe Google Affiliate Network is a relatively new player on the scene but has quickly become one of the primary destinations for both advertisers and affiliates.It is one of the more strict networks for allowing publishers to sign up without the proper verification; they take a close look at publisher websites and promotion methods prior to account approval. The Google Affiliate Network hosts their blog on Blogspot. They frequently blog about new laws that affect affiliates and system maintenance schedules, and they have a section for GAN frequently asked questions.Hydra  Hydra Network is one of the most popular CPA networks and has won numerous awards including Inc 500 Fastest Growing (2007, 2008), and 2009 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising. Hydra features many exclusive campaigns that can only be found on their network, as well as offers that can be incentivized. Hydra’s affiliate dashboard is very well laid out, making it easy to access reports, campaigns, and account settings.LeadFlashLeadFlash is a CPA network and is one of the largest players in the cash advance/payday loan vertical. More recently LeadFlash has moved into the home loan modification, debt, and automotive loan verticals as they continue to host some of the highest paying CPA offers on any network. The LeadFlash affiliate dashboard is one of the most simple and easy to use dashboards of any CPA network. Finding the category of offer to promote and integrating it into your website or email campaign is very intuitive. LeadFlash is located in Florida and employs nearly 50 people.LeadPile  LeadPile is one of the largest lead aggregators and they feature one of the most diverse selections of lead types for both affiliates and lead buyers. Through their custom forms, LeadPile reports that over the last 30 days they have served 61 different lead types. LeadPile has a few different options for affiliates; they can send traffic to a LeadPile web property, embed a form on their own website, or HTTP and XML post directly into a LeadPile server. Their demo videos clearly explain and illustrate many of the CPA lead concepts and decrease the learning curve when starting to work with them for the first time. The LeadPile blog has current company news and lead-gen tips for their affiliates.LeadPointLeadPoint is a lead network founded in 2004 in Los Angeles offering services for both lead buyers and sellers. With many lead types, LeadPoint has services for voice leads, custom forms, and other creative solutions for lead delivery. The LeadPoint Blog is a great resource for all topics pertaining to lead generation and links to their social profiles. LeadPoint also has a UK arm of business that works with many of the same verticals as their U.S. counterpart.LinkConnector  LinkConnector is an affiliate network which launched in 2004. Their client list includes JC Whitney, MyLife, American Muscle, WordTracker, PR Web, and Monster Learning Network. LinkConnector’s platform features some great benefits, including an affiliate widget builder and a linking technology that allows for affiliates to link directly to the advertiser’s site while still maintaining a high level of tracking. The LinkConnector home page also has links to their Facebook and Twitter profiles so you can quickly connect.LinkShare  LinkShare is one of the largest Affiliate Networks and boasts one of the most impressive client portfolios. Advertisers include AT&T, iTunes, Delta, CompUSA, Enterprise, FootLocker, GNC, Hotwire, Macy’s, McAfee, PetSmart, Toshiba, WalMart, and Zales, to name a few. LinkShare’s affiliate platform features an exclusive CPA area called “Lead Advantage,” where publishers gain access to high performing lead offers. LinkShare was founded in 2006 and has offices in both the U.S. and Europe.NeverBlueNeverBlue is a lead generation affiliate network headquartered in Victoria, British Columbia. It began business in 2004 and is a subsidiary company of Vertrue Inc. NeverBlue’s advertisers include GameFly, MindSpark, PerfectMatch.com, and CellFish. The NeverBlue blog gives potential affiliates some insight into the corporate culture of their company, and offers some helpful tips to affiliates. Their “meet the team” pages are filled with fun facts about the people who work there.PartnerWeeklyPartnerWeekly is the largest full-service player in the cash advance/payday loan space today. That didn’t happen by accident. Their philosophy of continuous improvement makes being sensitive to affiliate needs a way of life. Today, that means offers that convert extremely well, and that generate industry-leading ROI. Tomorrow, that means a dedication by the company to diversification within other non cash verticals. More choice. More opportunity for profit. Business relationships, and how to make them great, is a PartnerWeekly mantra. That starts with the best offers. An unmatched capability to customize them. Supported by world-class customer service from experienced affiliate managers, and real-time communication tools to maximize business results. PartnerWeekly is a business unit of Selling Source LLC, which earned its place in 2008 at #68 on the Inc 500 list. That didn’t happen by accident either.PepperJam  PepperJam was founded in 1999 by internet marketing expert Kris Jones and has successfully integrated several core services to their affiliate network side of business. Among those value added services are search, media buying, and design services. The PepperJam was recognized by Inc Magazine as one of the fastest growing companies in the U.S. Their blog announces new campaigns on their network, company events, and links to a few of their social profiles.ShareaSale  ShareaSale is an affiliate network with over 2000 merchants and numerous awards. Their website features a preview of all merchants that they work with so potential affiliates can search by category, allowing easy look-ups of relevant campaigns. Merchants to ShareaSale have a minimal network access fee and a very competitive pricing structure. The ShareaSale Blog is the prime source for company info and events.Share ResultsShare Results is an affiliate software and network with merchants that include PhotoBucket, Nero, eLearners, and PlanningFamily.com. Founded in 2002 by Nicky Senyard, Share Results is known for, among other things, the high level of transparency the network provides to both its affiliates and merchants. Share Results features multiple campaign types like CPA, CPL, referral, and rev share, and they make their affiliate payouts monthly via wire, check, or PayPal. The Share Results Blog is packed with great affiliate information and video interviews with industry professionals.Tribal FusionThe Tribal Fusion network serves over 20 billion impressions per month reaching over 230 million users. Clients include Classmates.com, Morpheus Media, Beyond Interactive, PowWeb, and Artifact Software. Tribal Fusion has a very handy “channels” page which compares some of their network metrics with some competitors. Potential clients are also able to drill-down the category that their site fits in and see landscape of Tribal Fusion’s reach within that vertical.ZanoxZanoxis a leading affiliate network with advertisers that include Jamster, 1&1, ZoneAlarm, GameOn, and FerrariStore.com, Amazon, Lycos, Procter & Gamble, Citibank, among others. The Zanox blog features a live cam of their office in addition to links to their Facebook Group, company Twitter account, Flickr photos, and their iGoogle gadget. Zanox works with over a million affiliates in over 190 countries and offers direct support in about 30 countries.

Setting Up An Affiliate System

  • May 11, 2014 at 2:43 pm

Affiliate programs enable businesses to generate a lot traffic and consequently boost sales through promotion by third party individuals or sites. It is a cost-effective way to advertise your products and services as you dominantly pay for only efforts that turn into sales.Setting up an affiliate system can be an easy or overwhelming task depending on how many affiliates you want to recruit, your payment policy, availability of time and the kind of product or service offered.When it comes to affiliate systems, there are two options for a business : you can outsource the entire system or run your own customised affiliate system on your web host. Each has its own advantages and disadvantages.If you have a relatively small amount of affiliates to deal with, then you can run your own affiliate software but if you are going to recruit an unspecified or a large number of affiliates, then you may need to outsource. The reason is, you will find it easy to deal with a huge number of sign ups, track payments, manage banners, monitor clicks, among others. The shortcoming is that you will have to pay flat fees or a percentage of sales generated to the company maintaining your system. A self-managed affiliate system will work well if you have a small number of recruits , have the time to answer queries and send out a few checks each month.DIFFERENT TYPES OF AFFILIATESThere are several types of affiliate programs you can
choose from. There is the pay per sale whereby an individual is paid only if a sale is generated from that affiliate’s link. It’s certainly the least attractive to people unless the product or service is in high demand and the most profitable for businesses. Another type is the pay-per-lead whereby you pay for traffic only. Here the affiliate is paid only if a visitor is generated from the affiliate site. Its attractive to affiliates but costly to website owners because of the possibility of non-converting visits. This type is good for high-sales producing sites as you can pay affiliates from sales generated. Another option is the pay-per-click in which case you only pay if your link is clicked. If you have a site which has a high conversion rate , then this option is ideal for you.You can also opt for the tiered system. With single tiers, your affiliates receive a single payment whenever someone refers a client to you and it is ideal for less popular products or services or when you are starting up. In a two-tier programs, an affiliate can receive a percentage of sales generated by an affiliate who signs up from his site and it is profitable for websites with high conversion rates. A variant of this, the multi-tier, offers an affiliate residual income from sub-affiliates who sign up under him and indefinitely. This type is good if you have high sales and can support perpetual payments.CONSIDERATIONSAn important consideration in setting up an affiliate is whether you will approve affiliates manually or automatically. It may be recommendable to start an affiliate program with your established customer sites and progress to new ones. You may have to control the affiliates if you are dealing with pay per click as the quality of visitors will be a factor in sales generation. Manually reviewing also enables you to judge the website or individual affiliates to see if he befits your company status (for example is the site objectionable?) or likely to spam which case may bring you trouble.If you use your own affiliate system, then one of your biggest challenge would be how to pay affiliates a percentage of what you receive from customers. In this regard, you can rely on a software such as Affiliateshop(www.affiliateshop.com) to track and manage recurring commissions.CONCLUSIONSo depending on your needs, you can go for an outsourced affiliate system or a self-run type. You may go for an outsourced affiliate system such as Commission Junction(www.cj.com) or Linkshare(www.linkshare.com) if you anticipate huge transactions. If you would require credit card processing such an affiliate involving downloadable products like ebooks, then clickbank(www.clickbank.com) may be a good option.If you intend to run your own affiliate system, then a popular choice is AssocTRAC which comes with a wide array of support.

Affiliate Progams Are Great – But Beware Of The Fine Points

  • May 7, 2014 at 1:22 pm

So you are looking around for extra revenue and figure, “Hey, being an affiliate sounds great. Let me try and get a few extra bucks from selling legitimate stuff on the web!”Great idea, and you go on your happy way applying to some of the affiliate programs and affiliate farms out there. So here are some really important pointers for those who think affiliate programs are a piece of cake. Don’t expect to make money. If you do, then great. If you don’t then just don’t think the whole world fell on your shoulders.1. Not Every Affiliate Program is the same.2. Not Every Affiliate Program is the same.
AND3. Not Every Affiliate Program is the same.Affiliates work by giving you special code to put on your HTML in your web site. This code is either HTML or Javascript code. Google for instance works with Javascript and calls their program Adwords. Most others work with HTML, including Amazon and Barnes & Noble.But here are some of the really sticky points you must know.1. Never mess, touch or change affiliate code unless you are 100% sure you know what you are doing. For instance: Most affiliate code does not really care that when your users click on the banner or text they will navigate away from your site to their site. You obviously don’t want that. So you want to add into their code the “target=_blank” or “target=_new” code which belongs in href statement. If all that is Greek to you…then another article of mine will deal with it. But if it is Greek just don’t touch their code!2. What does this affiliate code do? Typically, it shows the banner or text, and adds a link code after that. For instance:
[http://myaffiliatesellsbannanas.com/affiliatebanner?yourid=7777]
That is a short version by the way. What happens is when the user clicks on the banner, they are redirected to the web site, and the affiliate is SUPPOSED to be able to pick up that click with that special code. Thus the affiliate can tell you how many clicks were made on a specific banner.Guess What? NEVER TRUST the affiliate unless you have been working with them. Some affilliates are great and their code works fine. Others will pick up all your banner impressions, (the times the banner is served out on your site) but the ability to pick up those clicks of your users is severely impaired.So why should you care? Well, if they are not picking up the click correctly, they are not going to pick up the sale either and credit it to your account. In that case you could have 100 people spending loads of money on your web site and you won’t get one dime from it. The Big Players are all safe. Google, Amazon, B&N etc. All tested.Other affiliates you have to test and test again, until you are 100% sure that they are picking up every click on every banner you put on your web site. Do not expect to see your results in real time either. Some affiliates take an hour or 24 hours or even 48 hours to report correct click stats. That is fine. But if a couple of days go by and you are not seeing your test results show up in your affiliate statistics page, then something is wrong. Write them, call them, get an answer. If all you get is “stats are working fine, thank you for your letter” then drop the affiliate or affiliate farm as fast as you can.If you are using an affiliate farm, the nasty thing to do is to contact one of their customers, and tell them you really wanted to sell their products at your web site, but in testing you found that your clicks were not getting picked up and they should look into it. If you are sure of the fact, then search for another web site on the net using the same affiliate farm, and write their webmaster as well.Trust me, they will look into that in a blink of an eye. No company wants to deal with an affiliate farm that cannot handle the recording of clicks correctly. Remember, some of these affiliate farms have data collection routines that are really problematic or just don’t work right. So be careful.You do not want all your hard work to go to the garbage, in placing the banners and the correct code in just the right place on your web site, and then have people click on the banners and purchase something – only to find out you are not credited with the sale because the affiliate farm is not picking up the clicks correctly. And there is almost no way to prove the click came from you unless you do some serious weblog mining or have an official notarized letter from the purchaser.Be Careful. Pick Affiliates and Affiliate Farms that are known and if the affiliate farm is known look at who their customer base is. Who will you be selling the product for? Remember, if a customer has a bad experience with your affiliate, they will not buy from the affiliate again, but neither will they click on your banners again!In another article I will deal with affiliate code more closely, and also some pointers in how to get the affiliate farm to work for you.

Internet Marketing Made Easy for the Beginner

  • May 3, 2014 at 6:23 pm

There are so many internet marketing possibilities for promoting
an online business, or even a traditional business. The ability
to engage in internet marketing has truly opened the door for
women in business and has made working from home a lot easier
than it used to be.Internet marketing can be much less expensive than traditional
marketing and it can reach a huge, precisely targeted audience.
Because there are no geographic barriers in internet marketing,
it is truly possible to do business worldwide and to sell
anything from anywhere, even from the comfort of your own home.Following is a simple explanation of some of the most common
internet marketing options that you can use to promote your
business.Article DistributionDistributing professional articles with a resource box that
directs readers to your website is a very valuable and effective
method of internet marketing. The articles can be given away with
permission to reprint at-will under the terms that the article
content and resource box cannot be changed. Many website
operators will post these articles on their websites which will
direct visitors to your website as well as enhancing your
internet marketing link campaigns.Directory ListingsDirectory listings are a form of internet marketing that can be
very useful. Directories are a lot like search engines, only
listings in the directories are managed and ranked by people
rather than by automated, electronic means. Many directories
accept directory listings free of charge, so they can be an
inexpensive and effective form of internet marketing.Email MarketingEmail marketing is a viable internet marketing technique that is
very similar to direct mail. Generally, it is best for internet
marketing messages sent via email to be sent to opt-in or
subscriber lists. However, third party lists can be purchased for
the purpose of email marketing.If using third-party lists, check into how the email addresses
were collected and make sure that they are truly targeted lists
with content gathered from individual who opted to receive
information relevant to what you are sending.Ezine AdvertisingEzine advertising, as an internet marketing option, is a lot like
advertising in a magazine; only the “magazine” is delivered to
subscribers electronically rather than through the mail.
Companies that distribute online newsletters often sale
advertising in their newsletters as well, and some may even trade
out for an advertisement in your newsletter.Link CampaignsBuilding links to your website from other websites that have
information relevant to your target market should be a part of
your internet marketing plan. Link popularity, the number of
links coming in to your website, and link relevancy, the
relevance of the website that is linking to you, can improve your
website ranking in the search engines as well as directing
targeted traffic to your site.Pay-Per-Click Search Engine MarketingPay-per-click search engine marketing is one of the most
successful forms of internet marketing. Basically, pay-per-click
search engine advertising is a process whereby you bid on
specific keywords that will direct targeted traffic to your
website. You are listed in the search engines based upon the
amount you bid for the keyword. You are charged the bid price
each time a visitor clicks on the search engine listing, through
to your website. This is a good internet marketing option because
you only pay for successful click-throughs which result in
traffic to your website.Portal ListingsPortals are similar to directories but are generally specific to
a topic or industry. Because visitors to portals have interest in
the topic, getting listed in a portal that is relevant to your
business can be a very effective internet marketing technique for
driving targeted, qualified traffic to your website.Search Engine MarketingSearch engine marketing is a much preferred internet marketing option because the majority of visitors to just about any website come via the use of a search engine. Search engines use what is
called spiders or crawlers which are really just software
programs that index websites and determine their relevance, based
on the search engine’s rules, to the information a person using
an internet browser is looking for.There are also meta search engines that draw from the results of
other search engines, and specialty search engines that are
geared to a particular topic or industry. To get listed in search
engines, a website needs to be optimized and submitted to the
search engines. Major search engines include Google, Yahoo!, MSN,
Alta Vista and others.